Bartz is betting Yahoo can bring up display revenues and make money leveraging Microsoft’s search engine. Right now that’s more plan than reality.
The day before surgery to replace her left knee, Yahoo Chief Carol A. Bartz animatedly described the procedure. “They cut just above here,” she said, miming the moves of the scalpel, saw and drill. “Then, they just glue it back on.” Everything went well–Bartz stayed awake for it–and now, nearly a month post-op, she compares the feel of her knees. The swollen one with the nasty scar is measurably warmer, she notes, fascinated by the process of deep cuts and recovery. It’s just days after a different surgical procedure–the amputation of Yahoo’s search business, in exchange for a ten-year revenue-sharing deal with Microsoft. This one hasn’t gone as smoothly. Accusing her of selling the future of the company for a mess of pottage, Silicon Valley and Wall Street erupted in a rage, beating down the stock 15% to settle into a trough of $14.50 or so. This on the heels of a spurned $47 billion acquisition offer last year from Steve Ballmer, who now walked away with an agreement worth perhaps one-tenth as much to Yahoo, seemed to scorch whatever goodwill Bartz had built up during her seven-month tenure.
Bartz is angry and unapologetic. “People were hoping to make quick bucks,” she says with contempt, brandishing charts that appear to show how much her deal can earn over the long term. “I’m betting the economy will come back. I know it will. I’m betting online ads will get bigger market share. I’m betting Microsoft will be maniacal about search, and we’ll get a big share of that. I’m betting on getting my margins up. For the background to all of it, I’m betting on getting the audience for Yahoo up.”
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